In recent years, the content and form of the (financial) annual report has changed completely. Key words in this transition are transparency, stakeholder interests and above all social relevance. The annual report is no longer about dry figures before and after tax, but about value creation and authenticity. Financial and non-financial results are united in an integrated report.
After all, society is forcing organizations to assess environmental, social, managerial and financial performance on an equal footing. This is the only way to create appreciation as an organization among stakeholders, citizens, governments and all those other interested parties.
Integrated reporting has changed the way organizations think, plan and report. Once again, identity and core values are at the forefront.
Meanwhile, technology has not stood still either. Printed annual reports are rare. Reporting is increasingly online, multi-channel, interactive and continuous. Digitization makes annual reports more accessible to a wider audience. The reach and impact of the annual report is only increasing.
Technique seems to gain the upper hand when making online annual reports. But is that right?